It’s not often that brands innovate with banner ads, mostly because it can be challenging to create an online experience that’s valuable enough and not too disruptive for the user. Recently, WMF created some really cool interactive banners that tied in to its product benefits. This time, in order to promote Parrot’s AR drone, a quadricopter you can control with your iPad or iPhone, Tokyo-based agency Beacon created what I believe is the world’s first remote-controlled banner ad. By scanning a QR code with their smartphone on websites that featured the banners, users could control a virtual drone with their phone, much like they would do with the actual product. I personally think this is a really cool campaign, even though it could have been executed differently and more efficiently (I’m not a huge fan of QR codes in general, and this execution is no exception).
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